X-Mas Socks

Mac Donalds's France

MacDonald’s France renews in 2021 its X-mas Socks charm offensive : TBWA’s advertising campaign highlights American restaurant owner’s icons on four pairs of knit socks to be collected.

For this project, Manymany produces four decors: conceived as tiny theatre stages, they hinge on a realistic foot that looks so giant that decors are miniaturized. Perspective heightening allows a wide angle viewpoint on the decors. Very sober in terms of colord and materials, the entire set looks very realistic: this realism brings to the campaign something surrealistic.

Mac Donalds's France Christmas 2021 France

Photos © Cyrille Robin
Agence TBWA France
Video © Nolwenn Mortier