X-Mas Socks
Mac Donalds's France
MacDonald’s France renews in 2021 its X-mas Socks charm offensive : TBWA’s advertising campaign highlights American restaurant owner’s icons on four pairs of knit socks to be collected.
![](https://manymany.fr/content/1-projects/8-x-mas-socks/socks-4x3-rp-v21.jpg)
![](https://manymany.fr/content/1-projects/8-x-mas-socks/socks-4x3-rp-v22.jpg)
For this project, Manymany produces four decors: conceived as tiny theatre stages, they hinge on a realistic foot that looks so giant that decors are miniaturized. Perspective heightening allows a wide angle viewpoint on the decors. Very sober in terms of colord and materials, the entire set looks very realistic: this realism brings to the campaign something surrealistic.
![](https://manymany.fr/content/1-projects/8-x-mas-socks/socks-4x3-rp-v23.jpg)
![](https://manymany.fr/content/1-projects/8-x-mas-socks/socks-4x3-rp-v24.jpg)