As if by Magic


Hermès, House of Games

Registered into the annual theme, House of Games, this window decor project dives passers-by into a magic world. Narrated around a recurring persona, the Rabbit, the story is spread through five scenarii including collections as magic tricks’ keystones. Cheekiness and mischief inhabit showcases. Collections and rabbits play together to make one smile in a monochromic universe where shadows perform another acting to shift from reality and create a second level of reading the play.

Window design
Hermès January 2018 Switzerland

Photos © Axel Crettenand